The content creators that have to be recruited for the purpose of making the esports team more money and valuable are a standard part of any esports team. The world of esports team has grown tremendously in recent years, attracting the attention of millions of passionate fans all around the world. Esports organizations have grown into multi-million-dollar businesses, fuelled not only by their teams’ competitive strength but also by the influence of content creators. Content makers are critical in promoting esports teams, encouraging community involvement, and attracting new audiences. In this post, we will look at the tactics and strategies utilized by esports teams to hire content creators, as well as the mutually beneficial connection between the two and the vital impact on establishing brand communities.
The Rise of Esports Content Creation
Content creators were originally mainly limited to event coverage and highlights in the early days of esports, but with the emergence of streaming platforms and social media, content creators emerged as a driving force behind the industry’s growth. Content creators, also known as influencers, streamers, or YouTubers, provide a variety of content, such as gameplay videos, tutorials, vlogs, and behind-the-scenes looks at the esports environment in esports teams. The content they make connects with audiences on a personal level, allowing esports teams to interact with fans in ways that traditional media cannot.
Understanding the Role of Content Creators in Esports Teams
Content creators are valuable assets for esports organizations because they entertain and engage current followers while also drawing new ones. Their accessible and authentic material connects teams and players, allowing fans to create greater emotional relationships with their favorite teams. Esports teams know that great content makers can develop fan loyalty and advocacy by creating a feeling of community.
The Recruitment of Content Creators by Esports Teams
Before we are able to recruit content creators, we need to know they exist. We would go to platforms like Twitch, YouTube, and Facebook to determine who is streaming and who is not linked with another team.
Professional teams are obviously well aware of the majority of the prominent streamers, but we were especially interested in the growing streamers with good analytics. Going through the platform’s search functions in depth helped us to identify streams that others may have missed.
Identifying the Right Fit: Aligning Values and Vision
Esports teams recognize that successful content creation is more than just reaching a huge audience; it is also about finding creators who share the team’s values and overall vision. Teams carefully assess potential partners before hiring content creators, taking into account criteria such as content quality, personality, target audience, and compatibility with the team’s brand image. The goal is to ensure an authentic portrayal of the brand by establishing a seamless fit between the content creator’s persona and the team’s culture.
Assess Content Creators
Once you’ve identified potential content providers, you’ll want to analyze the actual content creator. A simple assessment is their on-stream personality. How are they behaving? Do they portray or behave in a way that is consistent with our esports team? Would they fit in with our culture and community? Will they be able to successfully execute sponsor activations? Once you’ve determined that, we’ll move on to what really counts in business: the numbers. Using systems like Twitch Tracker and Social Blade, we can see how the stream’s stats are changing and where they are now.
Growth has the most value because it allows us to propose cheaper pricing and perhaps achieve a bigger ROI. Because the content creator is aware of their own growth, they will often ask for more than what someone with their stats would.
As a result, it becomes a risky investment for the esports team. It’s normally in a streamer’s best interest to develop because esports teams try to take as little risk as possible (so they may undercut you a little), but as long as you have a reasonable ROI promise, they’ll be willing to move forward.
Contact the Content Creator
If a talent acquisition staff member or another member of the esports team wants to proceed with the content creation, they will contact the creator directly.
This is most typically done by email, which the content provider makes public. If they don’t have an email address, they could communicate via social network DMs, Discord, LinkedIn, or any other method.
Plan an Introduction Call
You should always explain the importance of your esports team to the content provider and get them interested in joining your squad.
You’ll want to make sure they’re excited to join, especially if you’re approaching them rather than they approaching you, so you don’t waste the work of the employees engaged in the screening process (only for the content creator to say no after receiving an offer).
The goal of the email is to generate some excitement and let them know that the team is interested and that we would want to schedule a telephone interview.
Provide the first line of questioning
Once the conversation is in place, the esports team will want to provide a line of questioning in order to learn more about the player and determine whether this is a good investment for them.
There are some general questions about the player, but they are also asking what I would call “red flag questions,” in which the team has concerns about things that could be an indication not to recruit players after looking at the player’s stats or stream.
This could be due to inconsistency in streaming, failure to follow the requirements of their native platform, any issue surrounding the creator, and so on.
Following the completion of the original conversation, there may (and most likely will be) more follow-up calls.
Some of those calls may be more questions than answers, but at some moment, someone will want to sign the creator on to the team. At that point, as we will see later, the creator has the power to negotiate what he wants out of the partnership and discuss any concerns the player has with the contract’s provisions before signing it.
What Happens After a Content Creator Is Hired by an Esports Team?
To provide greater clarity on the process, let’s quickly recap what happens after a player is scouted and how that leads to what the player is doing when they are recruited and join the squad.
The transition from Scouting to Vetting
We already discussed this, however after scouting for good prospects, the esports team wants to evaluate to see if the prospect is still good.
Aside from this verification, the team wants to know how the content creation will fit into the esports team’s plan.
Assume the esports team has a significant beverage sponsor. If the content producer is recognized for being a beverage aficionado who drinks a variety of brands and has a thorough understanding of these types of items, that may fit directly into the team’s approach.
Let’s assume the creator has a demographic of mostly individuals in the southern United States, and the team wants stronger stats in that area for a new relationship with a company they’re interested in. That could open up more opportunities for them and increase their desire to work with that content producer.
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Contract negotiations and agreement terms
Also, as we briefly indicated above, after both parties express interest in moving through with an agreement, a contract with all of the agreement’s contents is created. This often includes industry-standard information such as supplying rights to the esports team, the content creator’s remuneration, and any incentives they may have (for example, if they meet a higher metric in a given month, they’ll be paid more).
The contract will also specify what the content producer is expected to perform during the contract’s length. This could be a number of expected streaming hours, specific activations with their sponsors, and so on.
In this case, the content producer has a lot of say over what he agrees to on the contract. However, after he signs it, he must either obey all of the provisions of the contract or risk being fired.
That is why the content producer wishes to go slowly and cautiously. The esports team, on the other hand, wants to close them as quickly as possible in order to shorten the gap between the creator’s metrics being counted towards their sponsors and the overall resources involved in closing the creator.
If the content producer has an agent, they will have a clear awareness of what is a decent industry standard to ask for in the material and will be good at poking at provisions in the contract that should not be there or that can truly screw over a player.
If an agent is not available, a lawyer can be of assistance. Having said that, many content producers can seek guidance from coworkers and parents while still having a strong understanding of what’s in the contract and how to handle it.
Following the Recruitment of an Esports Team, Services and Transition
After you sign the contract, the esports team will begin sending you everything you need to transfer.
This would begin with introductions with any of the esports team’s staff with whom you will be in contact. They will send you the new graphics you’ll need for your broadcast and social media, such as a banner and sponsor logos. They will also begin tracking your metrics for any incentives you may receive and will send you any sponsor and team-specific merchandise to be used on your show or as a giveaway for your own fans.
Any specific activations that were discussed prior to contract signing will now be looked into having implemented in the stream, and the team may also provide extra help and resources to guarantee that your metrics do grow overall by helping you, it now also helps them.
A team at this stage wants you to succeed, especially if it’s a longer contract, and will go to any length to help you do so because it also means more money for them.
What does a content creator do in esports?
A content creator can be compared to a journalist but may be less news-oriented or objective, and more focused on entertainment. A brand or sponsor, for example, might wish to create a series of hilarious esports films.
What does it take to join an esports team?
Teams will require proof that you are capable of playing at a competitive level before they will take you seriously (and allow you onto their squad), therefore it is critical that you practice frequently and perform effectively when given the opportunity.
How much do esports content creators earn?
Likewise, he claims that a streamer with 1 million users makes between $150,000 (INR 1,09,97,979) and $200,000 (INR 1,46,63,971) each year. Finally, individuals with 300,000-500,000 members can earn close to $100,000 (INR 73,31,986) every year.
Is it hard to get into eSports?
At this point, the good news is that there is more employment in esports than ever before, making it easier than ever to get engaged. The bad news is that it usually needs a lot of hard work and dedication, and it can get quite competitive, so make sure it’s something you’re interested in.
Is 21 too old for esports?
As previously said, any athlete who intends to retire early must also join a professional squad at a young age. It is predicted that eSports players often enter the professional ranks between the ages of 16 and 18, and retire between the ages of 22 and 24.
Finally, assuming you find the proper team that isn’t intentionally trying to screw you, it becomes a win-win situation. At least, that’s how we saw it, but be extremely cautious about signing contracts with teams that have negative or selfish intentions.